The utilisation of Information Technology

The utilisation of Information Technology not few people who were traumatic by the insurance. Already not the secret again, if the insurance side have an attitude sweet in front but bitter behind. They often did not explain what yag should was known by the customer. Even sometimes information that should have to to be known by the prospective customer before taking the decision to gather, precisely was covered up. In short, there was no transparency of information.

The bad stigma against the insurance company definitely could not be allowed. There was no other method of could attract the heart of the community except for they who were active in this business must improve various bad images that were already spread in the community. The step in early was to carry out the internal improvement. Here, must have the firmness of the attitude to not damage their commitment personally to the holder of the policy. When necessary, made the culture that was rooted in each official of the insurance.

The other internal breakthrough that was not inferior important was to increase the quality of the service to the customer. In the middle of the competition for the competitive insurance business, there was not again the complicated service, moreover Not there is mistakenly when the insurance company began to use Information Technology and Communication (ITC)to make the service become fast, was easy, and transparent. TI could be made use of from made database the customer, provided interaction means that were easy and fast between the insurance side with the customer, and the spreading of important information via website. The existence database digital practical will facilitate the insurance side served the customer especially when they carried out the pulling of the claim. There was one example of the insurance company that has made use of ITC and was considered to be successful. NTUC Income —perusahaan the insurance from Singapura— changed 40 million pages of the data that was owned by him in the form of the electronics document that also could be accepted as proof in the court. The data that has terdigitalisasi that made this company could save US$ 6 million per the year. Saving was received from the process of the work that did not use paper again (paper less). James Kang, CIO (Chief Information Officer) NTUC Income, also carried out the breakthrough by making the centre of the communication service to the customer, who was acknowledged as the centre of the telephone.

The existence of the centre of the telephone really spoiled and appreciated the customer. How not, each telephone from the customer immediately was answered or at least oldest in three times dering, the telephone has been answered by the official. In this office, was forbidden to answer the telephone through to four times sounds or more. The result, when the customer needed information, they need not be waiting long. That did not lose interesting, the customers were greeted with the name term, not the number of the membership. Then from where they became famous so fast, in fact the caller did not yet state his name? So the digital data use. Had a supply of digital datas, each sounding telephone was at once accessed with the electronics data so as the operator who accepted the telephone immediately could know the name of the caller. The official could also see or check the development of the customer from the data that was presented in the computer screen. For example the data concerning the increase in the potential for the insurance from the family's member who improved the age. Nah, from this data could be followed up by the agency for the process of the further marketing.